Hotel Marketing

Online Marketing

An optimised website needs to allow hoteliers to not only transform a visit into a potential booking, but also to better understand and track visitor patterns, trends and the impact of their online efforts.
We offer a comprehensive suite of statistics and reports as an essential component of our CMS.
These easy-to-understand reports give you crucial information such as number of visits, booking conversion rates, keyword searches, page views, and more . You can also view dedicated internet marketing reports. We can also create video presentations and premium photo-montages that capture the true essence of each property. Such multimedia offerings give potential customers the chance to experience a hotel's facilities and services in an attractive and captivating manner giving you a greater opportunity to convert the reservation online.

Social Media

evolution shows you how today's consumer sees your hotel. You can monitor your online presence on a day-to-day basis. Through reputation management we can show you exactly where you feature in online results and even compare your competitors' positions, by pulling out positive and negative reviews from across the web. This allows you to react and respond with a holistic understanding of how your business is seen in online conversations, customer reviews, travel websites etc. evolution can also support and drive business from social networking sites such as Facebook, creating yet another revenue steam.

evolution has launched a booking widget allowing hotels to offer a direct booking functionality through Facebook – one of the world's fastest growing social media platforms. Powered by the evolution booking engine, the widget allows hoteliers to add one-click access to their booking engine via their Facebook fan page where customers are able to check rates and book special packages created just for them. Hotels can assign special rates and offers available only through the Facebook booking channel, giving fans fast-track access to deals and promotions thereby adding greater value to their fan base.

Facebook Integration