Channel Manager

evolution's Channel Manager (eCM) is fully integrated within the evolution Demand Manager (eDM), taking the concept of channel management to a new level. This has two key benefits:

Ease of use

The Channel Manager works with the widest selection of direct connects on the market. When a booking is made by an online travel agent (OTA), the central reservations system (CRS) is automatically updated, reducing administrative time and increasing inventory management.

All the information on one screen

evolution's two-way interface with the major OTAs allows reservations to be delivered to the CRS, giving you a holistic overview of all hotel reservations. A single view of all inventory not only allows you to manage your allocations more effectively, but also provides powerful centralised reports, which aide in better strategic revenue management decisions.

Evolutions channel manager is the only system currently that was specifically built with the OTA in mind just as much as the GDS's".
Unlike other CRS systems that have been developed with the GDS's in mind and therefore work on commissionable rates, evolution was developed specifically for nett rate distribution . This development is significant for hotels managing multiple OTA agreements as the system offers the following key benefits:

• Hotels can load multiple rate plans per room type for a single OTA channel
• Hotels can manage allocations for these multiple rate plans within the system and can open and close the allocation per rate plan for  a single room type
• The channel manager has the built in flexibility to sell Nett rates or the value price depending on the OTA's requirements
• Reservations are delivered to the CRS automatically taking the inventory out of the system thereby ensuring that the hotels allocations and inventory are real-time and up to date.
• The channel manager is completely flexible allowing hotels to promote promotional packages included free night stays, value adds and extra's.
• The channel manager has built in contracting functionality automatically alerting hotels to the sales policies of the specific OTA's thereby ensuring that the hotel sells the correct  inventory to the right OTA the correct way.

Value Added Channel Management

In today's competitive online distribution environment merchandising is key. No longer is it just important to feature on an OTA's website, you now need to feature prominently with the correct rate, sales policies and offer in place. Failure to meet any one of these criteria will result in your hotel not being sold online.

evolution recognizes the difficulty that the majority of independent brands have with OTA contracting and part of our unique set of benefits is pre-negotiated agreements with premium and preferred OTA channels. Through our network, your hotel will have access to better product placement on the OTA platforms and faster response times and sales service.

Our highly qualified revenue and account managers will work alongside your property ensuring that you have the correct rates loaded within the correct channels and that the hotels sales policies match those required by the specific OTA channel.

Many of these “chain level agreements" can be incremental to your hotel and existing rate plans can be simply distributed to them just by ticking a box.

If your hotel already has a contract in place with one of our channels you can still choose to come under our chain level agreement and take advantage of the opportunities we have negotiated. Your hotel will get at least the same commercial terms you have already and many extra benefits in terms of operations and merchandising.

The relationships we have with the major OTA's guarantee hotels a framework from which to better sell your inventory thereby increasing not only RevPar but also RevPac.