About us

evolution was created by Great Hotels of the World (GHOTW), one of the world's largest hotel representation companies. Having used other companies' technologies for nearly ten years, GHOTW was ideally placed to see the strengths and weaknesses of all the systems currently available in the marketplace. With this unique perspective GHOTW decided to build a dedicated Global distribution system (GDS) and Internet distribution system (IDS) hotel reservation platform from scratch: evolution. evolution's team of passionate, dedicated and creative technology experts developed evolution to bring a fresh and innovative approach to today's e-distribution landscape.

Evolution is...
Maximum distribution with minimum allocation
  • Broadest range of IDS connectivity to over 500 channels + website booking engine + GDS
  • Efficient "last available room" management
  • Manage GDS and internet rates from one central location
  • Connect to to over 600,000 travel agents
Control of rate parity
  • Update all rates on all distribution channels simultaneously with three simple clicks
  • Change one "base rate" and all linked rates update instantly
High service level
  • evolution is more than just a tool: we give you multi-lingual support, revenue management consultancy and expert advice
  • evolution is your partner - passionate about increasing your revenue
Delivery of OTA reservations
  • Gives automatic allocation updates
  • Interfaces with many property management systems
  • Delivers centralised OTA reports
Easy to use
  • Built by hoteliers for hoteliers with the end user in mind
  • No software installation required - use any browser, anywhere, anytime
  • Complex functionality has now become easy to use and understand
Save time, sell more, improve revenue
  • More efficiency - better rate management - more revenue
  • All information readily available at a click
Centralised reports for all channels
  • Gives an instant picture of how your channels are performing
  • Allows you to make better strategic decisions
  • Lets you instantly identify peaks and yield opportunities